Jordan brand was launching the Chris Paul footwear and apparel collection for both performance and lifestyle at the same time. The concept for the lifestyle image was to capture a glimpse of his personal life but do so in an iconic manner. As a transplanted basketball superstar in Los Angeles, he finds time to hang with his son at home. In this image, with the pose and the setting, we have successfully captured the attitude, warmth and comfort he finds in his new environment done in a premium manner.
Concept and creative direction
