WHAT I DO

I make brand promises.

They come in the forms of concept, words, images and environment, experienced through the consumer journey. I help to tell stories to elevate it, diversify it and provide meaningful and in-depth impression for the products and the brand.  

Consumers engage a brand through many channels and each one has a specific role. From the ambience of the retail space to an image of a campaign to the content on the web site all contribute to create a holistic identity and message for the brand.  I like to focus on the holistic journey so the stories are clear, concise and consistent on any given touch points.

As consumers, we all want a brand that excites us and surprises us, but given all that in the end, we want a brand that always delivers what was promised. I believe in making compelling promises through good, smart design that speaks to the heart as well as the mind. 

I was involved as a creative director on most of the work sample you see on this site. I was fortunate enough to work with talented designers, art directors and photographers in order to accomplish the work.