Chris Paul as a premium point guard in the league depends on his ability to move, pivot and change direction at will. His new signature shoe was equipped with an outsole that offered a higher level of traction control. The concept was with the superior traction, he can move freely at any angle. With him looking so comfortable and confident in the room where the basketball court floor goes up in all directions, the shoe had enabled him to elevate his craft.
Concept and creative direction
